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Gucci green with no guilt

In recent years, advocates of environmental protection policy, all streets will bring shopping bags to contain loot. Those beautifully designed paper bag, it is addictive. But once remembered that this is not particularly environmentally friendly, heart will inevitably destroy the environment have the slightest sense of guilt.

To meet the demand for fashion lovers to take into account the need to protect the global environment, Gucci uk earlier announced plans to implement the global environmental protection, the use of Forestry Commission received mixed Certification (FSC Certified) paper, to design new packaging materials, shopping bags and a gift box, determined to reduce paper consumption and carbon dioxide emissions.

The new shopping bags and gift boxes are very elegant red with a brown recycled paper and printed on the concave side of the classic double-G logo as a decoration, the effect is the same as Guccissima leather. Gucci handbags golden brown signs off with special packaging, the surface is also printed on the "Firenze 1921", marking the birthplace of the brand, "Made in Italy" tradition, and close to the 90-year history. But also added gucci.com shopping bags at the side, and further affirmed Gucci online store and the store network of complementary relations.

 Source： Post on http://www.brandshop.uk.com/ on Dec 16, 2010